mei 25, 2023
Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'
McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.
december 08, 2020
UK Baked potato campaign will use consumer specific targeted messages
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
april 16, 2019
McCain Foods GB partners with e.fundamentals to help drive online sales
McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.
april 28, 2018
McCain Foods & Google: What Mobile Search Reveals about UK Food Service Trends
Google research, developed on behalf of McCain, showed how ‘Micro Moments’ in consumer search habits are impacting eating out.From the archive
juli 06, 2017
Potato company Albert Bartlett brings branded sweet potatoes to the United Kingdom
Potato supplier Albert Bartlett (United Kingdom) has made its first entry into the sweet potato market with a listing at the British online retailer Ocado.From the archive
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