Today’s consumers desire to understand the health and nutritional benefits of the produce they buy. That’s why the Produce Traceability Initiative (PTI), an industry-wide effort aimed at creating a quick and efficient traceability process by electronically tracking produce from the farm fields to supermarket shelves, is vital.

As part of the second and final public environmental assessment comment period for the J.R. Simplot Company's petition to deregulate its biotech Innate™ 1.0 potatoes, the National Potato Council submitted comments to the Federal Register noting that the technology 'could effectively address key production and processing issues facing the potato industry.'

The Washington State Potato Commission (WSPC) has elected its new Executive Committee. Nelson Cox was named chair of the commission

President Obama signed into law revisions to Environmental Protection Agency (EPA) rules that ease compliance for farms across Maine.

Riverland potato producer Justin Della Zoppa has been named the 2014 Rabobank Potatoes South Australia Industry Award winner.

In response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association (PMA) unveiled its redesigned website http://www.pma.com on Tuesday, May 27.

Today, the U.S. Senate Appropriations Committee approved a bipartisan agreement, authored by Senators Susan Collins (R-Me) and Mark Pryor (D-AR), that would allow families using the Women, Infants and Children (WIC) program to purchase all fresh, healthy vegetables, including the white potato, which has been excluded from the program.

'Nacho Usual Breakfast' is the creative and catchy title of the Grand Prize winning recipe in the US Potato Board's Guilt-Free Potato Goodness consumer recipe contest, selected by 'Hungry Girl' Lisa Lillien.

The National Potato Council (NPC) and the United States Potato Board (USPB) are pleased that effective today, May 19, 2014, the Mexican government has implemented its final rule to allow U.S. fresh potatoes to enter all of Mexico.

Did you know that in the United States participants in the Women, Infants and Children (WIC) Program can buy nutritious potatoes with a voucher at a farmer’s market, but not at their local grocer?

America's leading frozen food makers today launched a national effort to encourage consumers to take a fresh look at frozen foods through the 'Frozen. How Fresh Stays Fresh.' category education and promotion initiative.

Potato Processor Cavendish Farms of Jamestown, North Dakota, United States, has reduced its contracts with Manitoba growers (Canada) to 305,000 hundredweight for 2014

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

Wisconsin potato growers have achieved national recognition not only through their ability to produce more potatoes on fewer acres but also for the sustainability of the practices they use

Did You Know Wisconsin’s specialty crop production and processing account for more than $6 billion in economic activity? $6.4 billion, to be exact, and almost 35,000 jobs across the state!

The National Potato Council (NPC) is now accepting applications for a $10,000 graduate-level scholarship to be applied toward the 2014-2015 academic year.

The Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart!

There are two likely scenarios facing U.S. potato growers in the 2014-15 season, and neither of them is sunny, according to Jerry Wright, president and chief executive officer of the United Potato Growers of America, Salt Lake City.