Sponsor of the month(Learn more)

maart 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks
As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.From the archive

maart 25, 2015
West Bengal’s potato farmers in trouble - reportedly resulting in multiple suicides
Even though the ban by West Bengal chief minister Mamata Banerjee on sale of potatoes to other states over the past three years has been lifted, cases of farmer suicides, which some say may have been driven by the fear of heavy losses, are still being reported.From the archive
Sponsored Content
Sponsored Content
Sponsored Content

maart 01, 2015
McDonalds India has cut sodium in its French Fries by 20%
Last month, McDonald's India has cut the amount of calories and salt on its Indian menu as it fights to hold on to customers in a rapidly growing developing market where newer, healthier fast-food options are just starting to catch on.From the archive

januari 25, 2015
Dutch government to help Punjab set up a Potato Centre of Excellence
To strengthen potato research, Punjab will set up a Centre of Excellence for Potato in Jalandhar (potato belt) in collaboration with The Netherlands, Shimla-based Central Potato Research Institute and Punjab Agricultural UniversityFrom the archive

januari 19, 2015
Dr BP Singh, CPRI: Potato important for Nutritional Security of India.
On the opening day of the India International Potato Expo on Thursday, Dr BP Singh, director, Central Potato Research Institute, Shimla, said potato played an important role in the nutritional security of the country.From the archive

december 03, 2014
Balaji Wafers to start production of French Fries and frozen specialties
Balaji, one of the largest regional potato chips and snacks brands in India, will soon move into the production of French fries and other frozen potato specialty products, according to Chandu Virani, MD of Balaji Wafers.From the archive











