Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.

AHDB Head of Export Trade Development for Potatoes, Patrick Hughes spoke of the importance of the EU market to seed potato growers and how he was hoping for a rapid resolution to the prohibition on UK exports to the Continent.

To ensure the research AHDB funds has the biggest impact and benefit for the potato industry, they work to connect growers with researchers and scientists with initiatives like their Strategic Spot Farms.

The Scottish seed potato industry has harnessed willing buyers in Europe to support their efforts to get the European Commission to re-think its current ban on the importation of UK seed stocks – yet the chances of success remain 50/50.

AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.

Grower held potato stocks in Great Britain, as at the end of November 2020, are estimated to total 3.27Mt. This is up 12.5% (363Kt) from 2019 and 4.7% (147Kt) to the 5-year average (2015-2019).

The Grow Your Own Potatoes (GYOP) Programme will go ahead as planned in 2021 with the support of the potato industry.

The GB potato industry accounts for over 117.46Kha of planted area this year, and is represented by 1,611 growers in 2020. Growers have faced difficult seasons of late.