Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips
The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.
Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.
Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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五月 06, 2010
Export of Kurkure, Aliva considered by Frito-Lay India
Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK. 'We are looking at markets where the Indian diaspora is strong'.From the archive

五月 05, 2010
Lay's India launches winning flavours of 'Give us Your Dillicious flavour'
The results for the 'Give Us Your Dillicious Flavour' that was launched in October 2009 by Frito Lay's have been declared. Four flavours have been shortlisted from around 1.3 million entries from consumers. Each of the entries that got shortlisted get...From the archive

五月 03, 2010
Conmovedor y significativo video de Lay's Perú
Con la finalidad de realzar el orgullo y placer que representa para Lay’s llevar la papa del campo a tus manos (su principal insumo natural), dicha marca ha decidido compartir con el público un conmovedor y significativo video.From the archive

四月 29, 2010
European Snacks Association pledges to change advertising to children
The European Snack Association (ESA) joins the EU pledge initiative.The EU Pledge is a commitment by leading food and beverage companies in Europe to change food and beverage advertising on TV, print and internet to children under the age of 12 in the ...From the archive
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