UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Aim-listed Produce Investments (owner of Greenvale AP) has confirmed it is in exclusive talks with the biggest producer of Jersey Royals, the famous cultivar for new potatoes.

Greenvale provides opportunities to graduates each year to work in up to four different areas of the business over a 2 year period, before taking up a position with the company at the end.

Potato farming and supply firm Produce Investments Plc (Greenvale AP) has reported a 26.6 per cent rise in annual pre-tax profits to £7.6 million.

Greenvale, the UK’s leading potato supplier, is putting spare spuds from its Shropshire site, Tern Hill and Cambridgeshire site, Floods Ferry, to good use by using them to tackle food waste by working with food distribution charity, FareShare.

Greenvale, the UK’s leading potato supplier, will be celebrating the return of this season’s British Gems baby new potatoes in Sainsbury’s with a marketing campaign heralding the great British summer and a season jam-packed with iconic British events.

Greenvale, the UK’s leading supplier of fresh potatoes, has installed 210 solar photovoltaics (PV) panels at its site in Floods Ferry, Cambridgeshire.

Potato company Produce Investments on Friday reported a loss as wet weather in 2012 impacted crops and pushed up costs.

Greenvale AP, the UK’s leading supplier of fresh potatoes, is celebrating the one year anniversary of its first branded product, GreenVale Farm Fresh, with sales of over 1.5 million bags.