News For McCain Foods United Kingdom

In the United Kingdom (only!) McCain Foods is offering consumers the chance to win £100,000 via their new on-pack promotion ‘Lucky Spuds’.

International Food Partners Ltd (IFP) has brought to market an innovative new sealing technology for flexible packaging that will save food manufacturers thousands of tonnes of film per year, while also providing greater seal integrity.

The UK advertising watchdog (ASA) investigated the McCain Foods (GB) "Eat your greens"campaign for McCain Rustic Oven Fries and found the campaign was "not irresponsible or misleading". The campaign features the slogan "Eat yo...

"Not for a minute,"insists a spokesman from McCain's ultra-slick PR agency, "are we suggesting a portion of oven chips might be as good for you as a portion of fresh veg, or part of your five-a-day or anything. That's not the idea at all...