Three major growers have set up a new potato farming company in Herefordshire. Faced by three bad seasons and difficulty in maintaining high standards in the packing trade, they have decided to change direction in marketing. The new company, Process...

“The reformulation of our well loved McVitie's brand was the latest in a long line of projects that have delivered a significant health benefit for consumers – without any compromise on taste” Alice Cadman, Head of Strategic Projects, United Biscuits.

To tap into the growing consumer trend for nostalgic brands, United Biscuits UK , a leading UK manufacturer of snacks, biscuits and cakes, has redesigned its Brannigans range to generate extra sales. Available now, the new design draws inspiration from...

Hula Hoops is back on TV to advertise an exciting new on-pack promotion, an interactive website and a new TV advertising campaign. Launching in July, the campaign from United Biscuits UK will ensure Hula Hoops is the star performer for retailers this s...

United Biscuits, a leading UK manufacturer of biscuits, snacks and cakes, is pleased to announce the promotion of Paul Graham to UK Sales Director, effective from Thursday 2 April.Paul has been with UBUK for eleven years and is promoted from his curren...

Phileas Fogg crisps and snacks is using RPM for its relaunch and in-store promotions at major UK supermarkets.Tesco, Sainsbury's and Morrison's will see the first wave of promotion, tailored to each supermarket's customer base.Among other activity cust...

Phileas Fogg, the recently re-launched premium snack brand with truly authentic flavours, is hitting TV screens nationwide on the 16th March. United Biscuits UK’s £3m advertising campaign will promote the iconic range of delicious savoury snacks, which...

The McCoy's crisp range has been revamped in light of strong retail growth, and the brand will have a new flavour added to the range, it has been announced. United Biscuits (UBUK) has added the Sizzling King Prawn flavour to be out in January. To coin...

United Biscuits - owner of Manchester-based McVitie's and other brands including Penguin, Jacob's crackers, Twiglets, KP and Hula Hoops - has made a secret bid to buy Mr Kipling from its rival Premier Foods, according to reports.Premier Foods, which bo...