Walkers, the UK’s No. 1 crisps and snack manufacturer, has introduced new packaging across its successful £37 million Walkers Baked brand, to reflect the brand’s real food credentials and drive continued growth. Walkers Baked has been the most successf...

The United Kingdom has become Pepsico's testing ground for a revolutionary manufacturing process for potato chips: "Continuous Kettle Fried Potato Chips". This new process results in a "fresher-tasting, delicious product with the perfec...

Retailers should prepare themselves for the consumer rush for the new Walkers flavours as Walkers, Britain's No.1 crisps and snacks manufacturer, unveils its latest multi-million pound TV advertising campaign promoting each of the exciting six finalist...

Walkers, Britain's No.1 crisps and snacks manufacturer, has today announced its biggest and most exciting programme of activity ever for its massive £77 million Sensations brand. Supported by a significant multimedia campaign including a return to TV a...

Walkers has announced the six finalists in its ‘Do Us A Flavour’ campaign, in which members of the public were asked to invent their own flavour.

Walkers, Britain's No.1 crisps and snacks manufacturer, is launching an exciting programme of activity designed to build on and accelerate the success of its Walkers SunBites brand.Launched in late 2007, Walkers Sunbites is now the one of the biggest b...

Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.Walkers expected 250,000 entries when the cam...

Following the successful revival of Cadbury's Wispa chocolate bar, which was re-released last year in response to reportedly overwhelming consumer demand, the lurid corn snack has been reborn. And Walker's Crisps, which manufactures Monster Munch, has ...

Logan Wilmont, executive creative director of Draftfcb, reviews the Walkers TV commercial 'Suggest a flavour', which had the highest recall with the public in the weekly Adwatch ranking for 17 September.Straight in at number one, this is the stuff ever...