Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
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News for this Brand
八月 26, 2010
Launch Walkers Extra Crunchy thicker cut potato crisps supported by Lionel Richie ad
Walkers Extra Crunchy, the brand’s biggest launch in eight years, is being supported with a humorous TV ad campaign starring soul singing legend Lionel Richie. The ad, which bursts onto screens (and through a shop window!) on 27th August, is part of a...From the archive
八月 13, 2010
Walkers launches new extra crunchy crisps
Walkers are launching new Walkers Extra Crunchy – ‘The Walkers you share’ – into the crisps and snacks category this month.From the archive
七月 24, 2010
United Biscuits' units may split in sale by Blackstone, PAI
The snacks and biscuits division of UK manufacturer United Biscuits could be parcelled out to different buyers, according to a research firm's analysis of the market following media reports the company is to be sold by its private equity owners.From the archive
七月 15, 2010
Winner Walkers Flavour Cup announced
Walkers, the UK’s No. 1 crisps and snacks manufacturer, has announced English Roast Beef &Yorkshire Pudding as the winner of its Walkers Flavour Cup campaign, the world’s first ever ‘crisp tournament’. The Sunday lunch flavour gained more than ...From the archive
