Brand Description
Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.
所提供的产品
News for this Brand
五月 26, 2010
Frito-lay wants to run the chips factory on water extracted from the potato
Food giant PepsiCo has come up with a novel way to cut its water consumption - by extracting it from potatoes and recycling it.From the archive
二月 13, 2010
Second round bids for Kettle Foods brings sale closer
The Telegraph reports a number of food groups are thought to have lodged bids for the whole group – which delivered sales of £150m in 2008 – or just the UK or US assets, which are each worth roughly half of the combined value.United Biscuits, which has...From the archive
一月 05, 2010
Food labels to show 'carbon footprint' under Government plans
Hilary Benn, UK's Environment Secretary, said in future people will have to eat less “carbon intensive” foods like red meat or excessively packaged products to make sure Britain meets targets to cut greenhouse gases.To help consumers do this, new “gree...From the archive
十二月 28, 2009
Tayto: Mr Tayto's autobiography 'cutting edge 21st century marketing communications'
Iconic Irish potato chips [crisps] brand Tayto exemplifies the problems encountered by local brands in a globalised world. Savaged by rapacious retailers on the one side it is under relentless assault from multinational brands with far greater resourc...From the archive
