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三月 11, 2013
India: PepsiCo's salty snack brand Kurkure is back with a whole new family
PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.From the archive

十二月 17, 2012
Pepsi's low but assured price turns Bengal farmers to Atlanta potatoes
Lufthar Rahman and his neighbours at Abhirampur village in Hooghly in West Bengal have sowed more Atlanta variety of potato this year. It is for use by PepsiCo India for making flakes and other Frito-Lay products.From the archive

十二月 16, 2012
Lays launches Chicken Cola flavored potato chips in China
Pepsico is taking its global Power of One program to jointly promote beverages and snacks a step further in China, with the marriage of two Pepsi brands in a single product: Pepsi-Cola chicken-flavor Lay's potato chips.From the archive
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九月 25, 2012
Indian savory snacks market shifts towards branded traditional salty snacks
Just three years ago, the Indian savory snacks market was dominated by western snacks such as potato chips and finger sticks that had nearly two-third of the market controlled primarily by Pepsi Frito Lays and ITC Foods.From the archive

九月 15, 2012
Kurkure adds new flavours: Kurkure Puffcorn and Kurkure Monster Paws
Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens.From the archive

三月 12, 2012
Calbee plans major expansions outside Japan
Calbee Inc. said it plans to increase its overseas sales to account for at least 30% of the Japanese snack maker's total by 2020 from roughly 3%, seeking to offset a dim outlook at home. To help lay a groundwork for its push into markets outside Japan...From the archive

二月 27, 2012
30.000 Indian farmers farming for Pepsico next year.
PepsiCo expects the number of Indian farmers, from whom it sources different produce, to reach 30,000 by the end of next year, up 25 per cent from the existing pool. The company works with farmers across nine states, including Punjab, Maharashtra and ...From the archive

十一月 28, 2011
Calbee introduces new coffee flavoured potato chips in Japan
Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week. "Bitter and sweet"are the words used to describe the new limited edition ...From the archive





