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This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index, revealing the taste preferences driving snack consumption among consumers.

From throwing birthday parties for children in need to surprising hospital patients with a furry friend to rehabilitating injured veterans, 31 everyday people are being invited into millions of homes this summer to share their stories and spread smiles.

In partnership with artist Bebe Rexha, Frito-Lay launches three limited-time-only potato chip flavors inspired by Music

Lay's Crispy Taco is this year's 'Do Us a Flavor' winner in the United States

Three of America's favorite dishes are about to be transformed into Lay's newest potato chips for your snacking pleasure, thanks to the lastest round of the Do Us a Flavor contest.

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!

Nearly everyone has a great flavor idea for potato chips. And perhaps your idea is good enough to become the newest flavor for Lay's potato chips worth a whopping $1 million in this new US 'Do-Us-a-Flavor' contest title 'the PITCH'

As the world comes together this summer, Lay's offers four popular international flavors in chip form: Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - for a limited time.

For the first time in brand history, the Lay's brand asked Americans to help decide which Lay's flavors stay and which flavors go. The decided to pass on ALL of the new flavors and stick to the old ones

2016 is the year of the Canadian invasion. Americans have been clamoring over all things Canadian: hockey, the 2016 NBA All-Star game, poutine, and, most recently, Ruffles All Dressed potato chips.

As the demand for spicy snacks grows, America's favorite ready-to-eat popcorn brand has answered the call with the launch of Smartfood Spicy Jalapeño Ranch Popcorn.

With flavor exploration on the rise, the Lay's brand is asking Americans to put their taste buds to the test and help choose between four all-new potato chip flavors and the classic ones they know and love.

After millions of consumer votes, Lay’s yesterday announced 'Southern Biscuits and Gravy' flavored potato chips as this year’s “Do Us A Flavor” champion

Out of millions of submissions from fans across America, Lay's today announced the four finalist flavors competing for a $1 million grand prize in the Lay's 'Do Us A Flavor' contest

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great potato chip flavor as part of the (United States) Lay's 'Do Us A Flavor' contest.

Today, Lay's Kettle Cooked Wasabi Ginger flavored potato chips was announced as the winner of this year's Lay's 'Do Us A Flavor' contest

PepsiCo purposely packs fewer chips into its flavored chip bags, Hugh Johnston, the company's CFO, told the Associated Press. 'There might be an ounce or two less [in those bags],' Johnston said.

Lay's Kettle Cooked - one of the many brands from PepsiCo's Frito-Lay division - today announced the expansion of its hard-bite potato chip line-up with the addition of two new flavors.