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八月 03, 2014
Simplot outlines Innate marketing strategy
The J.R. Simplot Co. expects USDA approval for its genetically modified Innate potatoes within the next two months. Simplot Plant Sciences Director of Commercialization Kerwin Bradley outlined the strategy for marketing the potatoes at the Potato Association of America meeting in Spokane.From the archive

七月 16, 2014
Traceability from Field to Fork - We all have a Stake in a Healthy Food Supply
Today’s consumers desire to understand the health and nutritional benefits of the produce they buy. That’s why the Produce Traceability Initiative (PTI), an industry-wide effort aimed at creating a quick and efficient traceability process by electronically tracking produce from the farm fields to supermarket shelves, is vital.From the archive

五月 20, 2014
US Potato Board Announces Winner of Guilt-Free Potato Goodness Recipe Contest
'Nacho Usual Breakfast' is the creative and catchy title of the Grand Prize winning recipe in the US Potato Board's Guilt-Free Potato Goodness consumer recipe contest, selected by 'Hungry Girl' Lisa Lillien.From the archive
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五月 06, 2014
Over 5000 retailers participated in the potato display contest of the Idaho Potato Commission
More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.From the archive

四月 24, 2014
Wisconsin Spudmobile to Feature Exciting Potato Exhibits
It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.From the archive

四月 14, 2014
US Retailer Target introduces 17 Better-for-you brands
Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.From the archive

三月 25, 2014
United States Potato outlook isn't good
There are two likely scenarios facing U.S. potato growers in the 2014-15 season, and neither of them is sunny, according to Jerry Wright, president and chief executive officer of the United Potato Growers of America, Salt Lake City.From the archive

二月 21, 2014
Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands
On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.From the archive

十二月 17, 2013
'King Rustics' potato debuts at Walmart, just in time for holidays
While the russet potato has been a fixture on kitchen tables across America for as long as . . . well, we've had kitchen tables . . . a new variety of russet is waking up taste buds just in time for the holidays with a smoother, moister and richer taste.From the archive








