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PEI Potatoes 'Made To Enjoy'
January 20, 2021
PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. 'Made to Enjoy' is a new approach for PEI Potatoes, aimed more at the end consumer than our previous campaigns.

Beltza potato, developed by Neiker, reaches the market
January 15, 2021
It is a variety registered by Neiker to help the agricultural sector with innovative products to diversify and adapt to the demands of consumers.

Record Retail Potato Sales in the United States continues in Q4
January 10, 2021
Record potato retail sales continued from October to December 2020, the second quarter of Potatoes USA’s marketing year 2021. All three months saw an increase in both dollar and volume sales, with the largest growth in December.

Following an unprecedented year, Tasteful Selections takes the time to enjoy the little things
January 08, 2021
Tasteful Selections begins new campaign to celebrate the little joys in the New Year.

The potato company Scotty Brand saves 27 tons of plastic from its packaging
January 06, 2021
In one year, a Scottish potato company removed almost 27 tons of plastic from its packaging.

Working together on sustainable potato production in Kenya
December 08, 2020
Viazi (potatoes in Kiswahili) are grown in Kenya since the 19th century. The production and consumption of the potato have grown steadily since.

UK Baked potato campaign will use consumer specific targeted messages
December 08, 2020
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.