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十月 09, 2013

Burger King's Satisfries boosts brand among health-focused consumers

Burger King’s latest efforts to improve its perception among health-focused consumers has been successful so far and could have more staying power than similar efforts from McDonald’s, according to industry watchers.

九月 24, 2013

BURGER KING® Introduces new SATISFRIES, great tasting crinkle-cut, reduced fat, reduced calorie French Fries

Burger King Worldwide, Inc. (NYSE: BKW) is proud to introduce new SATISFRIES, great tasting crinkle-cut French fries with 40% less fat(1) and 30% fewer calories (2) than the leading French fries.

四月 09, 2013

Potato & Onion promotion on “Create Mealtime Magic” tote bags

Custom-printed tote bags have been developed through a unique partnership between the United States Potato Board (USPB) and the National Onion Association (NOA)

三月 11, 2013

Pringles secures it's market Share with new flavours

Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...

九月 24, 2012

Last call for Lays 'Do us a flavor' contest in the US

The Lay's brand today announced a last call for submissions for the next great Lay's potato chip flavor. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off its "Do Us A Flavor"contest in July to invite fans to subm...

五月 22, 2012

Conagra Foods acquires Kangaroo Brands' pita chip business

ConAgra Foods, Inc. (NYSE: CAG) announced today that it has acquired Kangaroo Brands' pita chip business. ConAgra Foods' acquisition of the pita chip business is consistent with its strategy to grow its presence in private label foods. "Pita chip...

五月 03, 2012

Private label products still on the rise, but consumers satisfaction is decreasing

The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recent report by The NPD Group, a leading market research company....

三月 12, 2012

New potato characters: Potandon's Klondike Family Makes Their Debut

Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com. This innovative potato family features some of the ...

idaho potato commission 75th anniversary

三月 03, 2012

Idaho Potato Commission celebrates 75 year anniversary

The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...

二月 26, 2012

'You Want McDonald's Fries With That' Contest Winner announced

To celebrate McDonald's delicious French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the World Famous Fries by hosting the "You Want McDonald's Fries With That"Contest.

二月 19, 2012

Health Benefits Idaho Potatoes promoted by Denise Austin

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television c...

十月 18, 2011

Kettle Brand Campaign: 'Nobody Likes Kettle Chips. They Love Them'

Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...

一月 20, 2011

Private label gets a quality reputation, causing consumers to change their buying habits

Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.

十二月 05, 2010

Private label food trends for 2011

Private label leaders returned from the recent PLMA conference in Chicago with lots of information to digest and new ideas on how to drive growth in 2011.

八月 25, 2010

The Global Staying Power of Private Label

Shoppers around the world took many steps to stretch their budgets during the recession such as eating at home more frequently or cutting back on vacations. While improving economies may prompt consumers to return to restaurants or take a vacation, o...

十二月 08, 2009

Why your chips bag is only half-full

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.

十二月 08, 2009

US Food trends 2010: Supermarketguru Phil Lempert sees 7 trends

There is a new reality when it comes to grocery shopping in the U.S. - consumers want simple foods they can prepare at home and that don't compromise on quality. This shift comes at a time when many people hope that the pains of the recession are fad...

九月 21, 2009

Citigroup: Name-brand foods are gaining ground on private label for the first time since 2006

U.S. makers of name-brand foods are making some inroads on cheaper store brands, according to research issued late Sunday from Citigroup. For the four-week period ended Sept. 5, branded food manufacturers gained 20 basis points of dollar market shar...

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