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七月 03, 2017

West Australian Potato Growers want you to eat potatoes EVERY day...

West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.

三月 05, 2015

AUSVEG questions benefits of generic potato marketing campaign

AUSVEG remains wholly unconvinced of the benefits of a grower-funded generic potato marketing campaign despite claims from the Potato Marketing Corporation of Western Australia that the initiative has been a success in that state.

三月 05, 2015

PMC: Potato consumption Western Australia grows

Potato growers in Western Australia have invested heavily in a potato marketing program aimed at stopping the decline in consumption per capita of fresh potatoes.

八月 10, 2014

Potatoes South Australia is calling for a national marketing campaign to improve the reputation of the potato

Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. She calls for a national image campaign.

五月 15, 2014

McCain Australia is using scented panels to entice consumers to buy oven baked chips

In Australia McCain is attempting to entice shoppers to buy their cooked potato chips in their local supermarket through the use of scented advertising panels dispensing the scent of cooked chips at the push of a button.