Golden Kings is a premium potato brand under Greenvale, a leading UK supplier of fresh and organic potatoes. Golden Kings potatoes are celebrated for their intensely buttery flavor, golden-yellow color, consistent size, and easy-peeling skin. These versatile potatoes are suitable for various cooking methods, including roasting, mashing, frying, steaming, boiling, baking, wedging, scooping, filling, or loading. 

To enhance consumer engagement, Golden Kings has launched the ‘Move Over Maris’ campaign, aiming to encourage UK consumers to explore and embrace these superior potato varieties. This initiative seeks to challenge traditional preferences and promote the benefits of Golden Kings potatoes as a versatile and delicious alternative.