The Potato Chef is a brand owned by De Aardappelhoeve, a Belgian company that specializes in fresh and frozen potatoes. The Potato Chef, which opened in 2021, offers a wide variety of foods such as fries, croquettes, baby potatoes, and pre-cooked options, all designed for easy preparation in ovens, air fryers, microwaves, or deep fryers.

The business prioritizes customisation, designing products and packaging to match the individual needs of retail, foodservice, and industrial clients. The Potato Chef uses a newly engineered precooking technique to enhance product shelf life up to 21 days without the vacuum effect, resulting in minimum waste and continuous profitability.