ABBIN is a non-profit organization that promotes the consumption and production of fresh potatoes in Brazil.
The group brings together farmers, distributors, and partners to work toward a similar goal: enhancing the fresh potato supply chain.
ABBIN addresses the decline in fresh potato consumption by launching targeted advertising efforts, forging collaborations with well-known chefs and influencers, and creating educational materials that promote potatoes' health advantages and variety.
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Conheça a ABBIN - Associação Brasileira de Batata In Natura
