Fresh Alliance is a US-based produce management company that delivers customized procurement, supply chain, and food safety solutions for foodservice operators. The company sits in the fresh produce supply chain, managing the sourcing, distribution, and quality assurance of fresh fruits and vegetables including potatoes for multi-unit restaurant chains and foodservice partners across the United States.
Formerly known as Produce Alliance, the company rebranded to Fresh Alliance in 2025. With over $3 billion in collective buying power, Fresh Alliance works with more than 450 premium growers and over 150 hand-picked specialty distributors to serve 50,000+ foodservice partners nationwide. The company operates with a team of over 50 procurement professionals spanning five strategic offices, supported by contract managers, category specialists, analysts, compliance, and logistics experts.
Products offered:
- Fresh produce procurement and sourcing programs
- Supply chain and distribution management
- Food safety and compliance programs
- Technology and business intelligence platforms
- Client success management with dedicated account executives
Fresh Alliance serves a wide range of foodservice clients including 7-Eleven, Starbucks, Panda Express, Hello Fresh, Bob Evans, Potbelly, and others. The company's coast-to-coast and global network of growers and specialty distributors enables consistent, high-quality supply for multi-unit foodservice operators.
