Fresh Insight

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Fresh Insight helps companies in the Food industry discover "winning insights" and transform them into meaningful concepts, brands and designs targetting the young generations Y & Z.
 

Introduction of Fresh Insight 2022

(Click to download the full Introduction | PDF) Introduction of Fresh Insight 2022 

Introduction of Fresh Insight 2022

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Potato flavor stories Consumer love to learn about flavor next to usage
maart 21, 2023

Potato flavor stories: Consumer love to learn about flavor next to usage

Consumers, especially the young generation Y & Z love to learn more about flavor when purchasing food products.
NetherlandsNederland
Flavor stories in fresh produce
december 19, 2022

Flavor stories in fresh produce

Historically, food innovations came from technology and breeding efforts. All new products were pushed into the market, hoping to succeed, and brands were built around one product, or even one specific variety.
NetherlandsNederland
Consumer trends impacting Fresh Potatoes
december 19, 2022

Consumer trends impacting Fresh Potatoes

Elena Ozeritskaya is the founder and managing director of Fresh Insight. Her mission is to help fresh food companies develop and launch meaningful products and brands for consumers.
NetherlandsNederland

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Fresh Insight


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