Fresh Insight

Bedrijfsprofiel

Fresh Insight helps companies in the Food industry discover "winning insights" and transform them into meaningful concepts, brands and designs targetting the young generations Y & Z.

Introduction of Fresh Insight 2022

(Click to download the full Introduction | PDF)

Introduction of Fresh Insight 2022

Product Types offered by this company

- Frites en aardappelspecialiteiten
- - Services voor aardappelverwerkers

Nieuws over dit bedrijf

maart 21, 2023

Potato flavor stories: Consumer love to learn about flavor next to usage

Consumers, especially the young generation Y & Z love to learn more about flavor when purchasing food products.

Svetlana Tokunova and Nico van Vliet from De Ruiter presenting their new Flavor Stories at the Global Tomato Congress

december 19, 2022

Flavor stories in fresh produce

Historically, food innovations came from technology and breeding efforts. All new products were pushed into the market, hoping to succeed, and brands were built around one product, or even one specific variety.

Elena speaking at IFPA's Brazil Conference: diving into robotics and other future food trends

december 19, 2022

Consumer trends impacting Fresh Potatoes

Elena Ozeritskaya is the founder and managing director of Fresh Insight. Her mission is to help fresh food companies develop and launch meaningful products and brands for consumers.