As Indian FMCG powerhouse ITC rolls out frozen prawns in select cities in the country, the company has lined up a few more product offerings - including frozen (?) processed potatoes.

As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.

ITC Ltd's operating profit from its fast moving consumer goods (FMCG) business excluding cigarettes jumped three-and-a-half times to Rs 43 crore during the January-March quarter from Rs 11.87 crore in the corresponding period a year ago

ITC Foods has launched a new TV Commercial for its Bingo Tangles. The TV Commercial (TVC) created by Ogilvy &Mather Bengaluru went on air on 15 January.

With potato prices at Rs 20 a kg in retail in the domestic market, traders from northern India have started to import Pakistani potatoes that are 20% to 40% cheaper.

ITC Food’s salted snack brand Bingo continues to tickle consumer taste buds with new variants. The latest to hit the shelves is Tangles, the fourth in its portfolio, after Bingo potato chips, Bingo Tedhe Medhe and Bingo Mad Angles. The product, which...

The West Bengal government’s handling of a bumper potato crop this year is becoming a political hot potato.

The West Bengal government is set to keep its three-year-old commitment to ITC.

With the arrival of potato crop in Punjab, a study released by Punjab Agriculture Univeristy (PAU) Ludhiana has advised farmers to sell their potato harvest in the month of March when the prices are expected to touch Rs 575-610 per quintal.