In South Africa potatoes are the fourth most consumed staple food after maize, wheat, and rice. They are a valuable source of affordable energy and nutrition and play an important role in feeding households throughout the year.

Potatoes SA and the Department of Basic Education partner to enhance school nutrition through the National School Nutrition Programme, showing that adding potatoes boosts learners’ energy, focus, and satiety while helping fight childhood malnutrition sustainably.

Potatoes are currently abundant on the South African market, resulting in deflationary prices compared to the same period last year, says David Nel of GROW Fresh market agency.

WPC President Peter VanderZaag praised Potatoes South Africa’s innovation-driven, grower-owned model during the 2025 Innovation Symposium, highlighting its research, transformation efforts, and global relevance ahead of WPC 2026 in Kenya.

Around the world, celebrations are well underway for the 2nd International Day of the Potato, Friday, May 30th. Launched by the Food and Agriculture Organization of the United Nations (FAO) and themed 'Shaping History, Feeding the Future'

There are concerns among some economists that the price of frozen potatoes may increase, adding to already high food inflation in South Africa.

The potato industry in South Africa is investing in various technologies to improve its sustainability and is in the process of developing a mobile app to improve communication with members.