Potatoes USA

Bedrijfsprofiel

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Brancheorganisaties

Merken

Potato Goodness

Beurs Deelnemers

Potato Expo 2026 jan 06, 2026 - jan 08, 2026

Nieuws over dit bedrijf

februari 13, 2018

Potatoes USA highlights the power of potato for athletic performance

Four experts in nutrition and athletic performance have partnered with Potatoes USA to create 13 new recipes designed to encourage active consumers to power their performance with potatoes.

In 2018 the produce section in this South Korean Lotte Mart Grocery store may again include table potatoes from the United States (Courtesy: Yonhap)

december 22, 2017

South Korea Re-Opens Market for Table-Stock potatoes from Idaho, Washington and Oregon

Potatoes USA reports that the South Korean government has reopened its market for table-stock potatoes from the Pacific Northwest states of Idaho, Oregon, and Washington.

From the archive

Potatoes USA met with the School District of LaCrosse, Wisconsin to test school foodservice recipes with the K-12 experts themselves.

november 30, 2017

Potatoes USA Organises First Ever School Foodservice Potato Recipe Testing Roadshow

Earlier this month representatives from Potatoes USA met with the School District of LaCrosse, Wisconsin to test school foodservice recipes with the K-12 experts themselves.

From the archive

From a variety perspective, Fingerlings showed the most growth, up 23%, followed by Yellows, up 13%, with both russets and reds up as well. (Courtesy: Strohauer Farms)

oktober 18, 2017

Potato Retail Sales in the United States for the month of August is UP compared to last year

August was a great month for retail potato sales in the United States, with all categories enjoying volume growth when compared to the same four weeks a year ago.

From the archive