Potatoes USA

Bedrijfsprofiel

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Brancheorganisaties

Merken

Potato Goodness

Nieuws over dit bedrijf

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72 (Courtesy: Potatoes USA)

april 13, 2018

At Age 72, Bill Skinner runs the Boston Marathon - fueled by Potatoes

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.

Worldwide consumption of potatoes is increasing, according to Blair Richardson, chief executive officer of Potatoes USA

april 04, 2018

Global demand for potatoes is up, but US market share is down

Worldwide consumption of potatoes is increasing, according to Blair Richardson, chief executive officer of Potatoes USA during a recent meeting of Wisconsin potato growers

From the archive

Back: Heidi Randall of Friesland, Wisconsin, Chris Hansen of Bliss, New York, Eric Schroeder of Antigo, Wisconsin, Jaren Raybould of Saint Anthony, Idaho, Steve Streich of Kalispell, Montana, Blair Richardson, Potatoes USA CEO and Marty Meyers of Boardman

maart 24, 2018

Potatoes USA Chooses new Leadership

The Potatoes USA, 2018 Annual Meeting came to a close last week with the election of a new Board Chairman and Executive Committee.

From the archive

februari 13, 2018

Potatoes USA highlights the power of potato for athletic performance

Four experts in nutrition and athletic performance have partnered with Potatoes USA to create 13 new recipes designed to encourage active consumers to power their performance with potatoes.

From the archive