Potatoes USA

Bedrijfsprofiel

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Product Types offered by this company

- Brancheorganisaties

Merken

Potato Goodness

Beurs Deelnemers

Potato Expo 2026 jan 06, 2026 - jan 08, 2026

Nieuws over dit bedrijf

Serving as the global champion for more than 2500 farm families across the United States, Potatoes USA is committed to promoting potatoes in all forms and varieties, including fresh, frozen, chipping dehydrated and seed

mei 23, 2017

Nominations Open for 2018 Potatoes USA Board Members

Potatoes USA announces nominations are now open for new Board Members for the 2018-2021 term. Fifty-eight members will be elected or re-elected to fill open seats and the seats of outgoing Board Members who are completing their second three-year term in March 2018.

From the archive

Steve Gangwish of Watertown, South Dakota (left) and Dan Moss of Declo, Idaho (right) were appointed to the Potatoes USA Executive Committee on March 16, 2017

april 24, 2017

Gangwish and Moss Appointed to Lead Potatoes USA Research Committee

Steve Gangwish of Watertown, South Dakota and Dan Moss of Declo, Idaho were appointed to the Potatoes USA Executive Committee on March 16, 2017

From the archive

Jay LaJoie of Van Buren, Maine (left) and Jason Davenport of Arvin, California (right) were appointed to the Potatoes USA Executive Committee on March 16, 2017 and will co-chair the Industry Outreach Committee.

april 10, 2017

LaJoie and Davenport Appointed to Lead Potatoes USA Industry Outreach Committee

Jay LaJoie of Van Buren, Maine and Jason Davenport of Arvin, California were appointed to the Potatoes USA Executive Committee on March 16, 2017 and will co-chair the Industry Outreach Committee.

From the archive

Export of US potatoes and potato products harvest 2011- 2015; Based on Fresh Volume (Source: Potatoes USA International Marketing Committee)

april 02, 2017

Potatoes USA International Marketing Committee reports on growing export opportunities

The Potatoes USA international marketing committee met prior to the Annual Meeting in Denver March 15 & 16. The committee heard how U.S. potato exports have grown 183% in the past 20 years and now account for close to 20% of production.

From the archive