Potatoes USA

Bedrijfsprofiel

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Subsidiaries and Factory Locations

Potatoes USA GCC

Potatoes USA GCC is the regional chapter of Potatoes USA, a marketing and research group that represents US potato growers and value-added businesses. Based in Dubai, this office promotes US potatoes throughout the Gulf Cooperation Council (GCC).

Product Types offered by this company

- Brancheorganisaties

Merken

Potato Goodness

Nieuws over dit bedrijf

Alex Caryl from USDA swears in the new Potatoes USA Board members during the Board’s Annual Meeting.

april 04, 2023

USDA swears in 32 members to Potatoes USA’s Board of Directors

On March 14, 2023, the United States Department of Agriculture conducted a swearing-in ceremony for 30 producer members and two importers to join the Potatoes USA Board of Directors during its Annual Meeting.

maart 19, 2023

Export value increases for all US potato types from July – Dec. 2022

With international markets across the globe showing solid signs of recovery, it’s no surprise that the value of U.S. potato exports was up for all potato types July – Dec. 2022, compared with the same six months in 2021.