Potatoes USA

Bedrijfsprofiel

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Subsidiaries and Factory Locations

Potatoes USA GCC

Potatoes USA GCC is the regional chapter of Potatoes USA, a marketing and research group that represents US potato growers and value-added businesses. Based in Dubai, this office promotes US potatoes throughout the Gulf Cooperation Council (GCC).

Product Types offered by this company

- Brancheorganisaties

Merken

Potato Goodness

Nieuws over dit bedrijf

november 13, 2008

US Dehy Draws Interest of Mexican Bakery Industry

The MEXIPAN Trade Show is one of the most important events for the Mexican bakery industry. The United States Potato Board (USPB) participated in this event, providing information about the use of dehydrated potatoes (dehy) in bakery applications.

From the archive

oktober 23, 2008

USPB organizes reverse trade mission 'Processed Potatoes 101'

The U.S. Potato Board recently wrapped a week-long course called "Processed Potatoes 101"for business representatives from more than 14 countries.The gathering, which took place in Pasco, Wash., was the largest the board ever put together. Th...

From the archive

oktober 13, 2008

Potatoes: in all shapes, sizes, varieties

Potatoes are just big and brown on the outside and white on the inside, right?Wrong."There are hundreds of varieties of potatoes out there,"said Meredith Myers, public relations manager for the U.S. Potato Board.Most people recognize the basi...

From the archive

oktober 09, 2008

Dehydrated potatoes versatile option for food aid

Representatives for charitable organizations were back in Idaho this week to explore different ways of using dehydrated potatoes in international food aid programs.The visit, sponsored by the U.S. Potato Board, included representatives from nine privat...

From the archive