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The Simple Root

The Simple Root is a plant-based brand designed to meet the demand for healthier, meat and dairy free, versatile and sustainable food solutions.

The Simple Root uses innovative technology to transform potatoes and other root vegetables into a creamy taste and texture which is essential to many consumer’s favorite dairies treats, but without artificial flavors and allergens such as dairy, nuts, soy, and eggs. The technology to create this patented ingredient base was developed in collaboration with McCain Foods, the world’s largest manufacturer of frozen potato products, and Pilot Lite Capital.

First to launch will be a range of versatile cooking sauces, including a dairy and nut free Pesto-style pasta sauce, and dips, including a Roasted Garlic & Herb dip. The Simple Root range will also include other delicious plant-based cheese and dairy products, snacks and cooking & meal solutions, and its innovation pipeline categories include beverages and indulgent desserts.

The Simple Root will launched to the UK market on September 23, 2021. 

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