United Biscuits (UB) is a leading European manufacturer of biscuits. Pladis (UK) Limited is trading name of United Biscuits.
Until the sale of UB subsidiary KP Snacks to Intersnack - an agreement announced in December of 2012 - United Biscuits was also a leading manufacturer of nuts and savory snacks.
United Biscuits is owned by Blackstone and PAI, who acquired United Bisuits in 2006 for £1.6bn from a private consortium that acquired the company in 2000, when it was listed on the London stock exchange.
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Pladis (UK) Limited (United Biscuits)
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februari 16, 2010
Soaring Phileas Fogg snacks get new pack design
United Biscuits UK today announces the launch of the Phileas Fogg marketing campaign for the first quarter of 2010. The campaign, which is worth £2m, will include new pack designs and a TV new advert that starts on 15th February. The new TV advert e...From the archive
februari 13, 2010
Second round bids for Kettle Foods brings sale closer
The Telegraph reports a number of food groups are thought to have lodged bids for the whole group – which delivered sales of £150m in 2008 – or just the UK or US assets, which are each worth roughly half of the combined value.United Biscuits, which has...From the archive
februari 08, 2010
McCoy’s launches man-sized marketing campaign to target football fans
United Biscuits UK (UBUK) a leading manufacturer of snacks, biscuits and cakes, is launching a £2m marketing campaign for McCoy’s to target football fans in 2010 and grow the bagged snacks category. The campaign will consist of a six month sponsorship...From the archive
december 28, 2009
Tayto: Mr Tayto's autobiography 'cutting edge 21st century marketing communications'
Iconic Irish potato chips [crisps] brand Tayto exemplifies the problems encountered by local brands in a globalised world. Savaged by rapacious retailers on the one side it is under relentless assault from multinational brands with far greater resourc...From the archive
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