How can potato packers ensure desired potato quality and consistency using potato AI grading technology?

Zerella Fresh was founded in 1936 (Virginia, South of Australia) and is since 2009 a part of the Pye Group family. Zerella is committed to being Australia’s leading supplier and marketer of fresh produce.

South Australia's Zerella Fresh this month committed to expanding the capacity of their potato washing and grading line. Zerella Fresh has again chosen to reinvest with Wyma Solutions for their post-harvest needs.

The Pye Group's multi-million-dollar investment in its Parilla Premium Potatoes and Zerella Fresh brands will help feed growing demand for potatoes in Australia. It will inject an estimated AUD 42 million into the regional Mallee economy and create 40 new local jobs.

Four of the largest potato producers in Australia want to convert 100% of their potato waste into commercial benefit through their partnership with the Fight Food Waste Cooperative Research Centre (CRC).

The annual auction of new season baby potatoes in South Australia, brought in a record AU$39.000. Proceeds of the auction are donated to the Little Heroes Foundation, a charity supporting children living with cancer and serious illness.