Traffic light-GDA combo best in UK labelling study

Nutrition labelling is a hot topic since a new regulation that would make one standardised system mandatory across the EU is currently being debated. At present many different schemes are used in the EU, and indeed within individual member states, which some fear could confuse consumers.

While the system currently being proposed by the EU has considerable resemblance to the guidance daily amount (GDA) scheme already rolled out by the food and beverage industry, the UK’s Food Standards Agency has been encouraging use of traffic light colours on foods that have high, medium, and low levels of certain nutrients.

The new research, which was conducted by the independent Project Management Panel (PMP) over 18 months, indicates that consumers find a combination of the two easiest to understand.

Link to full report