North American Produce sector meets in Anaheim, California at IFPA Global Produce & Floral Show

Nelia Alamo, IFPA exposition chair, vice president of marketing for Markon Cooperative

oktober 17, 2023
More than 1,000 exhibitors will debut their latest products and services, with a robust emphasis on technology and innovation, at The Global Produce & Floral Show, Oct. 19-21 in Anaheim, California.

Nelia Alamo, IFPA exposition chair, vice president of marketing for Markon Cooperative:
"In just two days in October, more than 20,000 global show attendees from 60+ countries will discover solutions their businesses need to succeed ."

"Our exhibitors are ready to match their expertise and innovations to the needs of our industry."
New this year is The Innovation Hub, home to all things tech, including IFPA’s Fresh Field Catalyst (the association’s tech accelerator), Tech Xchange (an area for peer-to-peer discussions led by industry experts), and the FutureTECH Pavilion.

The Innovation Hub will host an AgTech Celebration Friday, Oct. 20, 3:30-4:30 PM, immediately following a 3 PM fireside chat on Artificial Intelligence (AI) with Dr. Elliott Grant, CEO of Mineral, an Alphabet Company. The hub is also the site of Food Safety & Tech X-Change sessions.

Nelia Alamo:
"In addition to what they find at the Innovation Hub, attendees will find all things tech, including robotics, sustainability, precision technologies, data solutions, food safety, labeling and packaging, transportation, traceability, and more throughout the expo ."

"IFPA and our exhibiting companies recognize that our future depends on new technology and product innovation, and the global show expo is where we will glimpse that future."
The expo is the launchpad:
  • Debut offerings: Exhibitors use the global show to introduce their new products and services, driving significant FOMO.
  • Sneak peek: The Fresh Ideas Showcase, just outside the expo entrance, features the newest products and services – those introduced in the last year.

Nelia Alamo:
"The expo is both tactile and tasty. Nowhere else will you see, taste, and try out these new offerings in person. It’s everything you need, it’s all in one place, and it’s delicious. "
New products and services prompt breakthroughs:
  • Discover solutions: From efficiency- and quality-boosting tech to innovative products and services, the expo has the solutions attendees are looking for – and some that they haven’t yet imagined.
  • Grow connections: The expo and the Fresh Ideas Showcase offer ideas and future-proofing. Attendees will learn what’s ahead and build their lists of companies and connections to help them in the months to come.

Nelia Alamo:
"It’s at the expo that we can all connect the dots. We will translate the insights and ideas we glean from education sessions to real-time solutions we find on the expo floor."
It’s easy:
  • Use the GPFS2023 app: The global show app allows attendees to tag the exhibitors they want to visit and puts them in order, so no one has to zig-zag or backtrack through the expo floor.
  • Have a seat: Lounges on the show floor can be a temporary office for real-time conversations that lead to a company’s next innovation.
  • Have fun: The global show Block Party is open Friday and Saturday, Oct. 20-21 from 8 AM to 6 PM at the convention center’s Grand Plaza. Enjoy food trucks, music, and entertainment throughout the day, and visit sponsor booths and activations.

Nelia Alamo:
"The expo is segmented so you can find what you’re looking for: produce, floral, complementary items, business solutions, first-time exhibitors, and more. This expo truly is a force for discovery -- new products, services, technology, solutions, and ideas."