Lamb Weston Launches Snap Fries in the UK to Meet Growing Anywhere Anytime Snacking Demand

Lamb Weston has announced the launch of Snap Fries, a new crispy fries product designed to capitalise on the rapid growth of snacking occasions and evolving consumer habits across the UK foodservice and travel sectors. The innovative, ready-to-cook format meets growing demand for fries in non-traditional channels.

Developed in response to emerging consumption trends, Snap Fries enable operators to serve high-quality, crispy fries in a wider range of locations and dayparts, supporting Lamb Weston’s 'Everything is better with fries' campaign and its focus on helping customers unlock untapped revenue opportunities.

Meeting Demand for “Fries Anywhere, Anytime”

Consumer research by Monopack1 highlights significant demand for fries beyond traditional quick-service restaurants. In the UK:

• 55% of consumers say they would buy fries at petrol station forecourts 
• 58% are interested in purchasing fries from retail hot counters
• 65% of airline passengers would buy fries onboard, rising to 83% if offered in convenient packaging, and at a reasonable price

These findings reflect a broader shift toward flexible, on-the-go snacking, where convenience, portability and speed are critical.

Gunes Muftuoglu, Country Manager – Chains at Lamb Weston:

"Snacking occasions are expanding, and operators are looking for simple, scalable solutions to meet demand in new environments. Snap Fries are designed to deliver exactly that – great tasting, crispy fries with minimal operational complexity."

Designed for Convenience and Operational Ease

Snap Fries are frozen, pre-portioned and oven-ready, offering a no-mess, labour-saving solution for operators with limited kitchen space or capabilities. The product cooks in just 90 seconds in a Fritessa Commercial Air Fryer and is also suitable for other oven formats.

The convenient, single-serve packaging is ideal for grab-and-go settings, and each case contains 36 portions of 120g (with a 100g option available for airlines), using a 9x9 skin-on cut for a premium, consistent appearance and taste.

Originally developed for the airline industry, Snap Fries are already listed on KLM, demonstrating their suitability for high-demand, space-constrained environments. The format is also ideal for petrol station forecourts, wet-led pubs, cinemas, travel hubs and leisure venues.

Fries remain one of the most universally loved food items, with 92% of consumers saying they like or love them, according to Datassentials Consumer Preferences Database. Snap Fries aim to extend that appeal into new channels where fries have traditionally been difficult to execute.

Unlocking Growth in a Changing Market

As the UK foodservice landscape continues to evolve, Lamb Weston is focused on developing products that help operators respond to changing consumer expectations while maintaining efficiency and quality. 

Gunes Muftuoglu:

"With Snap Fries, we’re giving operators the tools to serve one of the nation’s favourite foods in more places than ever before. It’s about making fries more accessible, more convenient, and ultimately more profitable."