McCoy’s introduces curry promotion

United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is launching a new McCoy's promotion on its handypack range.

The Man Crisps brand is teaming up with 1,500 of the nation's Indian restaurants to offer consumers two main curry dishes for the price of one with every pack of McCoy's purchased. UBUK is also launching two spicy limited editions to support the promotion and to further drive sales for retailers.

Consumers can participate in the promotion from mid-September until March 2011, which has been designed to target the brand's core target audience of younger men and drive sales in grocery convenience and impulse outlets. The distinctive packaging will draw inspiration from Taj Mahal imagery to increase on-shelf stand out.