Retail Trends uit Europa | Page 5 PotatoPro

februari 03, 2014

GreenVale’s ‘Pretty Perfect Potatoes’ make their TV Debut

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

januari 22, 2014

Potato Council wants its health message to stick

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

McCain Potato scented taxi in front of london eye

november 30, 2013

McCain Foods Creates the World's First Potato Scented Taxi

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

augustus 29, 2013

Pic on a Pack set to drive sales for prepared potatoes

Branston and Tesco are offering consumers the opportunity to have their moment of fame with their new ‘Pic on a Pack' initiative. Customers have at chance to have their photo featured on packs of freshly prepared Parmentier potatoes.

augustus 27, 2013

McCain brings baked-potato scent to frozen aisles as part of new Happy Days marketing campaign

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.

augustus 06, 2013

‘Many Faces of Potatoes’ campaign successful

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

juni 05, 2013

Euromonitor to present at SNACKEX 2013

At Snackex, Lamine Lahouasnia, Head of Packaged Food Research at Euromonitor International, will provide a strategic insight and analysis on how retailer own brands are developing and what manufacturers are doing to keep one step ahead of private labels.

november 13, 2012

GreenVale Farm Fresh Potatoes raise a smile with its fresh ad campaign

Greenvale AP, the UK’s leading potato supplier, launches a series of consumer magazine ads in a £1million plus marketing campaign to support its GreenVale Farm Fresh potato brand.

oktober 23, 2012

Ad for Albert Bartlett Rooster potatoes features Dallas Star

Albert Bartlett Rooster Potatoes has signed up another ex-Desperate Housewives star as the face of the brand, with Jesse Metcalfe featuring in the new ad. Metcalfe, currently starring in Dallas as Christopher Ewing, is seen ‘raising the temperature of...

maart 20, 2012

UK: 'Lucky Spuds' promo to emphasize McCain's quality potato sourcing

In the United Kingdom (only!) McCain Foods is offering consumers the chance to win £100,000 via their new on-pack promotion ‘Lucky Spuds’.

februari 09, 2012

McCain cooks up potato-scented bus stop campaign

McCain Foods is installing the smell of baked potatoes to 10 bus stops around the United Kingdom as part of its £1.4m push for Ready Baked Jackets. Six-sheets at the bus stops will be fitted with 3D fibreglass jacket potatoes, which on the press of a ...

januari 10, 2012

McCain UK launches new quick-cook jacket potatoes

McCain Foods has launched a new jacket potato product that it claims will be ready in just five minutes, offering consumers the taste of a slow-baked product in rapid time.

september 12, 2011

Walkers runs 'great British potato' crisp ad

Walkers has commissioned a new ad about the life of a potato crisp, in an effort to highlight the "three simple things"that make its potato snacks.

juli 31, 2008

ASA: McCain campaign 'Eat your greens' not misleading.

The UK advertising watchdog (ASA) investigated the McCain Foods (GB) "Eat your greens"campaign for McCain Rustic Oven Fries and found the campaign was "not irresponsible or misleading". The campaign features the slogan "Eat yo...

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