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Frito-Lay North America (FLNA)

公司描述
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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该公司新闻
二月 12, 2008
Estrella de Food Network invita a la diversion con los chips de tortilla Tostitos
Compartiendo la pasión por los grandes sabores, la versatilidad y los eventos informales, Tostitos, con sus chips de tortilla, y la estrella revelación de Food Network, Ingrid Hoffmann, anunciaron el lanzamiento de una campaña a nivel nacional, por int...
From the archive
二月 10, 2008
Frito-Lay works with Food Network to promote Tostitos to women.
In an effort to scoop up more sales from women 25-54, Frito-Lay’s Tostitos is prepping a year-long multiplatform campaign with Food Network’s Simply Delicioso.   Beginning this month, six 30-second on-air vignettes will show Hoffman whipping up a diffe...
From the archive
二月 07, 2008
Interview with Frito-Lay India marketing execs Gautham Mukkavilli and Deepika Warrier
The branded snacks market has seen increased activity with the entry of FMCG heavyweight ITC. FritoLay, the market leader in this segment, is now faced with the task of guarding its position, even as competitors set targets to garner more than half the...
From the archive
二月 07, 2008
PepsiCo Reports Strong Sales and Operating Results for 2007 Fourth Quarter and Full Year
PepsiCo (NYSE: PEP) reported continued strong operating performance in the fourth quarter of 2007. Net revenue increased 17% in the quarter and reported operating profit increased 9%;core division operating profit, excluding restructuring items, increa...
From the archive