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Frito-Lay North America (FLNA)

公司描述
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

The history of the company goes back to 1932, when C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Little did he dream this savory chip would become one of the nation's most popular snacks. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making FRITOS® corn chips in his mother's kitchen and sold them from his Model T Ford.

Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. H.W. Lay & Company became one of the largest snack food companies in the Southeast, and today, LAY'S® potato chips is America's favorite potato chip brand.

Years later, in 1961, the Frito Company and the H.W. Lay Company merged to become Frito-Lay, Inc. Today, Frito-Lay North America makes some of the most popular snacks in the United States, including LAY'S® and RUFFLES® potato chips and dips, DORITOS® tortilla chips, TOSTITOS® tortilla chips and dips, CHEETOS® cheese flavored snacks, FRITOS® corn chips and dips, ROLD GOLD® pretzels, SUNCHIPS® multigrain snacks, and CRACKER JACK® candy coated popcorn.
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该公司新闻
一月 22, 2008
Frito-Lay's True North creative assigned to StrawberryFrog
True North, the line of healthy snacks announced by PepsiCo's Frito-Lay late last year, will use non-roster shop StrawberryFrog for creative duties, Frito-lay said.True North is a line of baked crackers and premium nuts that is aimed at health-consciou...
From the archive
一月 11, 2008
PepsiCo Buys Bulgarian Nuts, Seeds Seller Penelopa
Beverage and snack maker PepsiCo said it has agreed the acquisition of Bulgaria's leading producer and seller of branded nuts and seeds Penelopa.In a statement released late on Tuesday, Bulgarian time, PepsiCo said the acquisition was "consistent ...
From the archive
Frito-Lay for news
一月 07, 2008
Frito-lay looking towards adults to boost Cheetos brand
After successfully growing its Doritos and Sun Chips brands, Frito-Lay is setting its sights on cranking up Cheetos’ flat sales with a new adult and Hispanic focus.   The initiative, which includes boosting the brand’s ad spend by more than 50%, follo...
From the archive
一月 05, 2008
Indian potato farmers strengthen export opportunities with GAP certification
Indian potato is all set to reach out to 80 countries, mostly in Europe, thanks to Indian farmers getting their produce certified by a global agency. Export prospects of potato are looking up with farmers taking Global GAP Certification for the product...
From the archive