Fun Flips

Fun Flips is an Indian snack food company that produces extruded snacks, puffed snacks, chips, rings, and corn-based items. The company specialises on ready-to-eat savoury snacks for everyday use and is well-known in the Indian packaged snack food sector. Its product line includes Fun Flips Puffs, Fun Stix, Fun Flips Chips, Fun Flips Rings and Funnz, all available in a variety of flavours and pack sizes aimed at value-conscious customers and family snacking events. Corn, rice and lentils are common ingredients in the brand's snack formulations, which are complemented by a range of spices and flavour profiles.

Founded in 1994, Fun Flips emerged as one of the early brands in India's puffed snack category and established a presence across North India through its affordable pricing and wide retail availability. Over the years, the brand developed significant recognition in markets such as Delhi and neighboring states, particularly within the value-snacking segment. Industry sources identify Fun Flips as a pioneer in the puff snack category, helping introduce extruded corn-based snacks to a broad consumer base.

Fun Flips was acquired by the JK Group of Companies' food business section, JK Foods, marking a significant milestone in the brand's history. Following the acquisition, the firm embarked in a thorough brand redesign, including revised packaging, visual identity, and portfolio architecture, with the goal of modernising the brand while retaining its established customer identification. The rebranding campaign was carried out in conjunction with Almond Branding and resulted in a cohesive design language across the brand's puff, chips, and stix products.

Products offrred: Puffed Snacks, Potato Chips, Extruded Snacks, Corn-Based Snacks, Snack Sticks, Ring Snacks, Fries-Shaped Snacks