genAG has been in business selling agricultural equipment in Manitoba since 2011. They have a staff of over 50 including experienced technicians, parts staff, administrative staff and sales reps.

Their primary focus is on specialized agricultural equipment. They carry products from Europe, Canada and the US and actively seek out products that are specialized and well-suited for certain crops or specific applications. They carry class tractors and hay tools, Spudnik/Grimme potato equipment, Agrifac sprayers, Agri-Spread spreaders, Valley irrigation machines, DragoTech corn headers, Horsch tillage, seeding and planting equipment, and Pickett edible bean equipment-to name a few.