The Kellogg Company has a long history in ready-to-eat cereal and convenience food products.
With 2011 sales of more than USD 13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.
The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®.
With the acquisition of the Pringles brand from P&G completed May 31, 2012, the Kellogg instantly became the #2 player in the global savory snack market.
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Kellogg Company
