Nick Vermont, CEO of McCain Foods GB is this year's British Potato Industry Award winner

McCain is growing its range of frozen potato productsin the United Kingdom by launching microwaveable baby baked potatoes and the UK's first branded retail sweet potato fries.

McDonald’s in the United Kingdom is to start sourcing potatoes from British farmers only, as the fast food giant looks to appeal to customers more conscious about where their meals come from.

The AHDB Potatoes ‘Next Generation’ tour kicked off in Yorkshire last month, visiting two progressive Yorkshire based potato processing businesses.

McCain Foods (GB) selected the Quin Systems Versapack case erector and case packaging machine for its Ready Baked Jackets production in Scarborough.

BrandOpus, a strategic design agency specialising in brands, has worked with McCain Foods (GB) , the best selling frozen potato brand in the United Kingdom, to create a new range of Fries designed to appeal to an adult audience.

According to the Grocer, McCain Foods GB has introduced frozen mashed potato (650g) in the United Kingdom for its retail customers.

In the United Kingdom, McCain Foodservice has launched a new website, providing caterers with an online experience that is tailored to their own unique business requirements.

McCain Foods has appointed Adam & Eve DDB to handle its creative account following a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and incumbent BMB.