Henry Alston, a Norfolk potato farmer has been declared champion grower in the south of England in annual awards staged by McCain Foods (GB).

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.

McCain Foods has signed a new £8m sponsorship deal with British ITV show ‘Emmerdale’, which will run for two years starting this April.

McCain Foods is exhibiting two latest additions to their premium Signatures product range at the Casual Dining Show: the new Gastro Thick Cut Chip and Skin-on Fry

There's nothing quite like the mouth-watering taste and smell of an oven-baked jacket potato, so McCain has specially designed a 'Jacket Taxi' which did just that.

McCain Foods is set to unveil its new Happy Days campaign on 2 September, featuring outdoor, press, TV, cinema and in-store activity, along with a 3.7 million household door drop.