Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Parle products also has a market share of 5% in India's savory snacks market.
Savory snack brands include "Monaco Smart Chips", Parle Wafers (replaces Musst Chips) and Parle FullToss (replaces Musst Stix)
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十月 07, 2018
Pepsico bets on Kurkure plus local flavours to crack the Indian snack market
Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.
五月 29, 2014
Poor crop in India has raised potato prices, leaving snack-makers in a spot
Fries, chips and flakes manufacturers in India are concerned over firm prices of potato, which has seen a jump owing to poor crop this year. Companies assure that an increase in retail price was unlikely to take place in the short run.From the archive
七月 15, 2011
Parle, Priya Group team up for Full Toss snack brand
Snack manufacturer Parle has tied up with the Priya Group to manufacture, supply and package wafers and snacks for its newly-launched brand Full Toss. Under the agreement, Priya will manufacture 3,000 tonne potato chips and snacks annually for the FMC...From the archive
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