Potatoes USA

公司描述

Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Consumer website: www.potatogoodness.com
International website: www.potatoesusa.com

Subsidiaries and Factory Locations

Potatoes USA GCC

Potatoes USA GCC is the regional chapter of Potatoes USA, a marketing and research group that represents US potato growers and value-added businesses. Based in Dubai, this office promotes US potatoes throughout the Gulf Cooperation Council (GCC).

Product Types offered by this company

- 行业协会

品牌

Potato Goodness

该公司新闻

八月 01, 2008

Technical seminars teach Mexican Bakers about US dehydrated potato

During May the USPB representative in Mexico held a training session for bakers in Vera Cruz. The seminar was held in conjunction with CANAINPA, the Mexican bakery association annual meeting, was very well received by the local bakery industry, and was...

From the archive

八月 01, 2008

Chinese Cooking Contest encourages dishes made with US frozen potato products

The United States Potato Board (USPB) conducted the 2008 US Potato Chef Cooking Contest in China to enhance the application of US frozen potato products in Chinese cuisine and to encourage the local Hotel Restaurant and Institution (HRI) establishments...

From the archive

六月 13, 2008

USDA buys an additional 70MT dehydrated potato flakes for food aid in Africa

An additional 70 MT (10,032.75 cwt fresh weight equivalent) of dehydrated potato flakes (dehy) was purchased by USDA, June 3rd for Africare, a non-governmental organization (NGO) working in Africa. The dehydrated potato flakes will be utilized in progr...

From the archive

四月 18, 2008

Innovations needed to boost spud sales, says new chief of US Potato Board

New varieties and packaging styles worked for apples, tomatoes and berries. The same kind of innovations could give spuds a boost at retail, too, according to the new head of the U.S. Potato Board. Shoppers are demanding more choice, and potato growers...

From the archive