The home of the much-loved Pembrokeshire potato has added a new iconic product to supermarket shelves with the launch of the UK's first carbon-neutral potato.

Puffin Produce, a potato supplier in the United Kingdom, has reduced its water use to wash and polish its potatoes by 90% and electricity use by 40% as a result of a major equipment update provided by Haith.

Farmer shareholders at Haverfordwest-based Puffin Produce have relinquished control of the co-operative in a management buyout deal.

Puffin Produce Ltd. unveiled a new look for its Blas y Tir brand of fresh potatoes, including the new 1kg Blas y Tir Pembrokeshire Earlies, which are now available in supermarkets across Wales.

Aldi’s potato sales in Wales have risen by a third since the retailer began sales of Welsh potatoes five months ago, highlighting the popularity of homegrown produce in the country.

Puffin Produce has significantly increased capacity at its Withybush potato packing plant near Haverfordwest after a £850,000 investment, supported by Barclays to introduce two new state of the art packing lines.

A family-owned Pembrokeshire farm is to supply Maris Peer potatoes to Marks &Spencer stores across Wales. Last week, the 40-strong Yorkshire pea growers group, Swaythorpe Growers, signed a similar deal with Tesco. Under the M&S arrangement, J...