Sabritas is a top snack brand in Mexico. Founded in 1943, it is renowned for the quality, variety and flavors of its products, and serves as the umbrella brand under which PepsiCo markets Frito-Lay products in Mexico.
Sabritas is also the name brand for its own line of potato chips, and manufactures and markets several local brands such as Doritos, Cheetos, Tostitos, Fritos, Crujitos, Poffets, Rancheritos and Sabritones.
Sabritas is headquartered in Mexico City and has ten production plants.
PepsiCo acquired Sabritas in 1966.
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三月 14, 2012
PepsiCo potato chip brands surpass $10 billion in global retail sales
PepsiCo, Inc. today announced that its global 'Banner Sun' potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.From the archive
二月 26, 2011
Pepsico helps Mexican farmers grow high oleic sunflower oil to spur development in Latin America & Carribean
PepsiCo, Inc. and the Inter-American Development Bank (IDB) today announced a landmark partnership to spur social and economic growth in 26 countries across Latin America and the Caribbean.From the archive
二月 26, 2011
Pepsico ayuda a agricultores mexicanos a producir aceite de girasol como parte del acuerdo con el BID para impulsar el desarrollo en América Latina y el Caribe
PepsiCo, Inc. y el Banco Interamericano de Desarrollo (BID), el mayor proveedor multilateral de financiación para el desarrollo de América Latina y el Caribe, anunciaron una alianza sin precedentes para impulsar el crecimiento social y económico en 26 ...From the archive
二月 01, 2010
Sabritas lanza en México papa frita sin grasa
La multinacional líder de botanas en México comenzará a comercializar papas fritas muy bajas en grasa gracias a un nuevo sistema de fabricación, anunció en Davos el presidente de Sabritas, Pedro Padierna. Padierna explicó a Notimex que la firma ha abi...From the archive
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