Sibirsky Bereg Company is a recognized leader in the Russian snack market. The Russian snack market has been developing at a quite impressive pace. By the specialists’ estimates, the company’s share in this market is well over 15 percent.
SIBIRSKY BEREG has become the absolute leader in the market of dried snacks and baked snack in Russia and in the CIS. In 2004, the Company’s share in the total sales of salted baked snack in Russia exceeded 50 percent. The company’s strategy is to develop the assortment portfolio and represent it all over Russia and CIS.
Apart from well-known “Kirieshki” brand, SIBIRSKY BEREG Company is successfully promoting a number of other trademarks in the snack market: “Kompashki” wheat bread baked snack, “Bombaster” children’s light baked snack, and a series of cooking products, including cooking breadcrumbs and baked snack.
In 2003, the company’s assortment portfolio was replenished with “Chipsony” potato chips and a range of “BEERka” seafood and meat snacks. In 2004, there appeared straw-shaped “Kirieshki MAX” baked snack and “FAN” natural potato chips.