Veg of Lund continued its international expansion plans and launched the DUG brand plant-based milk in Germany, Poland, Japan, and Italy.

Veg of Lund has signed a Letter of Intent with Haofood Shanghai Food Technology Co., Ltd. The companies will cooperate with the common goal of selling, marketing and distributing Veg of Lund’s products - potato based dairy alternatives - under the DUG® brand in China early in 2024.

The Swedish Intellectual Property Office (PRV) has notified Veg of Lund AB that the authority intends to approve the patent application SE 2250375-9 which defines the company’s unique vegetable ice cream alternative.

The Nasdaq-listed company aims at expanding into Asian and European markets with its DUG brand potato milk products in the near future.

There’s no escaping plant-based milk in the 21st century. In the United Kingdom, nearly a quarter of British people now consume plant-based milk. Entering into this market is a new plant-based milk, claiming to be the most sustainable dairy alternative yet: potato milk.

Scandi Standard, the leading producer of chicken products in the Nordic region, partners with Veg of Lund AB in a research project to develop a meat-substitute similar to chicken based on potato and rapeseed oil.

A smoothie based on 'potato milk' is expected to be commercially available next year. The product is made using a patented process using an emulsion of potato and omega-3 oils as a dairy replacement developed at Lund University by Eva Tornberg.