Sainsbury’s supports potato growers through the wettest summer in the UK for 100 years

Sainsbury’s supports potato growers through the wettest summer in the UK for 100 years
六月 25, 2013
Sainsbury’s has relaxed the product specification of Scottish potatoes to support farmers through one of the toughest seasons. The run of wet weather this season has left many Scottish farmers with crops of smaller potatoes with increased blemishes and scarring.

Varieties including Osprey, Maris Piper, Desiree and King Edward have all had smaller sized potatoes than normal years – however Sainsbury’s and Albert Bartlett have worked together to utilise the crop and include these in bags of spuds on the retailer’s shelves.

Without compromising on taste, Sainsbury’s has also permitted the inclusion of ‘growth cracked’ potatoes in the basics range to help farmers utilise as much of the crop as possible and avoid reliance on imported produce.

Julien Roberts, Sainsbury’s potato buyer said: “Our farmers across the UK have had a really challenging season due to the weather, that’s why we’ve committed to make use of all potatoes and other veg that meets regulations and stands up on taste.”

“Customers might have noticed their spuds are smaller than usual, so despite a bit of extra cooking prep to serve up two baked potatoes rather than one they will taste just as good.”

Sainsbury’s has been working with Albert Bartlett since August last year to plan the potential effects that a wet season could have on the crop, this planning has meant British produce is available and customer demand can be met.

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